Common questions from HVAC contractors.

Referrals Google you before they call. If your site loads in 8 seconds on an iPhone or shows a 2011 design, some of those referrals call someone else. Also: every referral you do get likely means you're leaving organic traffic on the table for the same service areas. Your competitor who got a new site last year now shows up above you for 'HVAC Glendale'. Those are jobs you'd have won without any sales effort.

GoDaddy sites score 20-45 on Lighthouse performance. Google penalizes slow sites in local rankings. A fast Astro site on Cloudflare Pages scores 85-92. The difference: your competitor who switched to a fast site last year now ranks above you for 'AC repair Los Angeles.' One HVAC install job is $8,000. The site pays for itself when it recovers 0.5 missed calls per month.

That works for some projects. But HVAC contractor sites have specific requirements: CSLB license number placement, service-area pages optimized for Glendale/Pasadena/Burbank, bilingual EN/ES for Hispanic customers, Google My Business integration, schema markup for local search. A generic site builder, even a talented one, usually misses these. We do this for HVAC contractors specifically. That specialization is why contractors come back to us for Pro tier and add service cities.

Your average HVAC install is $8,000 (HVAC.com industry data). Studio at $3,500 = 0.4 missed installs to break even. If a faster site and local SEO foundation recover even one extra install per month from organic search, that is $8,000/month return on a one-time $3,500 investment. We show you the Lighthouse score at handoff. If we miss 85+, we keep working at no extra charge.

Three differences: (1) Fixed scope, fixed price, in writing before you pay anything. Every page and feature is listed. (2) 50% upfront, 50% on delivery. You do not pay the second half until you approve the final design. (3) You get a direct line to me, not a ticket system. I respond within 1 business day. If you want references, I'll connect you with previous clients before you decide.

Yes. Every Studio and Pro site includes a full EN/ES bilingual option at no extra cost. 49% of LA's construction workforce is Hispanic (US Census). Your Spanish-speaking customers search in Spanish. A bilingual site gives you access to that search volume that your English-only competitors are missing. We write the Spanish content ourselves. Not machine-translated.

Every Studio site includes local SEO foundation: correct title tags, meta descriptions, schema markup for HVAC services, Google My Business embed, and a page structure that Google can read. This is not a guarantee of ranking position. Ranking depends on your market competition and how long Google takes to re-index your new site. Pro tier adds service-area pages (Glendale, Pasadena, Burbank, etc.) which are the primary ranking driver for multi-area contractors. We also offer a 3-month SEO add-on for $1,500 that includes city-targeted articles and link building.

Studio tier: 10-14 days from contract to launch. Spark tier: 5-7 days. Pro tier: 3-4 weeks. The only bottleneck is your feedback turnaround. Most clients approve the preview in one round. If you need the site live before May 15 for AC season, book the audit this week, sign next week, launch in 2 weeks. That's still before the peak.

You have three options: (1) Do updates yourself. We hand off with a short guide and Cloudflare access. The CMS is simple. (2) $99/mo maintenance covers all updates, security monitoring, and uptime alerts. Cancel anytime. (3) Contact us for one-off updates at $75/hr. No lock-in either way.

You own the site. Adding a new service-area page (e.g., Burbank) after launch is a simple add-on: we scope it, quote it flat fee, build it. Most add-on pages are $200-$400. If you know at contract time that you want more than the tier includes, we can quote the full scope upfront and price accordingly. No surprise invoices.